Dating site Cupid in talks to sell ‘casual’ sites

Picture: Complimentary
Picture: Complimentary
Share this article
Have your say

Online dating specialist Cupid has revealed that it is in early-stage talks over a possible bid for its “casual” websites.

The Edinburgh-based firm, which recently rejected claims from a Ukranian newspaper that its staff posed as customers to encourage others to take out subscriptions, stressed there was no certainty of a deal emerging.

Aim-quoted Cupid, headed by co-founder Bill Dobbie, pictured right, said it was looking at ways of “improving the customer experience” but these were expected to have a short-term impact on its revenues and profitability. It also said underlying pre-tax profits for the first half of the year are expected to fall to about £2.5 million, from £5.9m a year ago, because of an increase in marketing costs.

Revenues are predicted to rise about 13 per cent following a “strong performance” from its niche service, Uniform Dating, along with its French business AGL. It is understood that the talks centre on the possible sale of sites such as and