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The advert for Aptamil baby formula is a prime example of reinforcing gender cliches

Dani Garavelli: Commercial break with gender stereotypes

The news that the Advertising Standards Authority (ASA) is to ban gender stereotyping was greeted with predictable equanimity by the commenters on the Daily Mail website. “So they’ll advertise floor cleaning products with – what – a man?” asked Paulusmac from Chester, who is clearly as much of a stranger to a mop and bucket as he is to the nuances of sexual politics. “Whaaat? – OXO mum banned? The stupid PC snowflakes have won,” added General Chaos.

Opinion
Finnbar Taylor is the chief executive and co-founder of Shogun, a drag-and-drop page builder for ecommerce websites.

Ecommerce entrepreneur targets Scotland

An entrepreneur based in California is looking to scale up his tech business, which helps retailers boost online sales, and strengthen its presence in his native Scotland after securing a seven-figure funding round from Silicon Valley investors.

Tech
Entrepreneur Annie Campbell (foreground) at RBS' Accelerator Hub with Carolyn Currie (left) and Janice Cunningham. Picture: contributed.

Call for women’s business centre

A community interest company focused on the contribution women’s enterprise makes to the Scottish economy is today marking the centenary of UK women first voting in a general election by calling for “concerted, meaningful” action to establish a national women’s business centre.

Companies
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