Consumers are happy to share their data - if it's secure and if they see a clear benefit from doing so. That’s the firm view of The ID Co.
The company's vision is to "remove as much pain from world as possible" - including financial pain.
Their mission is to offer people credit based on sensible decisions – using real, relevant and rich data rather than sometimes arbitrary credit scores and thresholds.
It's all about putting the consumer in control and it opens up a tremendous opportunity for Scotland.