Networking on social media

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Social media networking is now vital to any successful farm diversification involving the public, John Sinclair of Craigie, South Queensferry, told Kelso Agricultural Discussion Society this week.

The tenant farmer runs a business that includes a farm shop, bakery, butchery, café and pick-your-own (PYO) – and produces more than 30,000 jars of home-made jam and chutney a year.

The decision to start charging entrance to the PYO prompted an online debate – and the business now has more than 3,000 fans on Facebook and e-mail contact with more than 5,000 regular customer.