GRAHAM’S the Family Dairy has partnered up with the Edinburgh International Film Festival (EIFF) as it prepares to launch a television campaign to boost its ice-cream business.
Relaunched earlier this year, the new range will be served at a selection of screenings running from 17 to 28 June. Graham’s new television ad campaign, due to begin airing on 8 June, will feature on large screens as part of the EIFF deal.
The six-figure campaign features chairman Robert Graham and his wife Jean, and their adult children Robert and Carol – now managing and marketing director of the business. They reminisce in the kitchen about past family holidays, and ice cream.
“New research shows half Scotland’s households now buy Graham’s products every year, so it is incredibly important for us to continually invest in our brand and products to maintain that customer loyalty,” Carol Graham said.