GINGER Grouse has today announced a link up with sports endurance firm Tough Mudder UK.
The drinks brand, part of The Edrington Group which also owns the Famous Grouse, is the ‘Official Pint Partner’at all seven events held by the firm around the UK.
Tough Mudder organises extreme obstacle course races which require participants to negotiate a challenging course including electrified fences and objects on fire.
The Pertshire-based drinks firm will welcome ‘Mudders’ over the finish line and reward them with a Ginger Grouse.
Ginger Grouse will also have its own signature obstacle at each event – the ‘Arctic Enema’ – which will submerge competitors in ice.
Peter Sandstrom, Marketing Director, Ginger Grouse commented: “We are very excited to sign this new deal as The Official Pint Partner of Tough Mudder UK. Tough Mudder is set around core values both on the course and in everyday life, inspiring competitors to push the boundaries as the ultimate adventure with friends and having fun along the way - Ginger Grouse shares the same spirit of adventure.”