Broadband bills a struggle

HOUSEHOLDERS are struggling to pay their broadband bill from household budgets, a survey has claimed – despite nearly three-quarters of people describing their internet connection as being of “critical importance” to them.

Thinkbroadband.com, which carried out the research, warned that people were signing up to deals which offer an initial period free – then found they were left with higher charges once the discount period comes to an end.

Sebastien Lahtinen, co-founder of thinkbroadband.com, comments: “This finding alludes to the fact that customers are perhaps unknowingly falling foul of clever marketing. Consumers often sign up for packages during a special offer when a lower price is offered for six or 12 months; the problem sets in when this agreed period ends and customers are left with a higher price to pay.”