Subscription box market worth £583m

The news comes as the festive shopping period begins.
The news comes as the festive shopping period begins.
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A total of £583 million is spent on gifting – and “self-gifting” – subscription boxes, a report has found.

While 90 per cent of subscription shoppers bought for themselves, almost a third bought as gifts on behalf of somebody else. Subscription boxes such as beauty box Birchbox or HelloFresh have rocketed in popularity in recent years.

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The study from the Royal Mail said gifting was responsible for over a quarter of spending on subscription boxes, equating to £160m, while a further £423m was spent on self-gifting subscription boxes.

A Royal Mail spokesperson said: “Gifting and self-gifting are key drivers for growth in the subscription box economy. The gifting market is important for subscription businesses, especially at this festive time of year, including gifting to others.”