BUSINESS GAZETTEER CLIENTS and contacts of a Scottish law firm are going potty over marking the partnership's 20th anniversary.
Harper MacLeod has launched an online putting and quiz game as part of its celebrations in an attempt to raise awareness of its brand in offices throughout the country. The game, Go Putty, is set to become the latest craze in viral online games to ping up into the inboxes of idle workers throughout the country.
As well as showing off their corporate skills in a computer golf game – aiming a ball into a hole on a putting green – office procrastinators also have to answer quiz questions about other events which happened in the year Harper McLeod was founded: 1988.
Laura Vernett, marketing director of Harper MacLeod, which boasts 45 partners and 115 fee earners, explains: "We're widely acknowledged as being a law firm with a difference so we continually seek innovative ways to reach our target audiences. 'Go Putty' enables our clients and contacts to celebrate our 20th anniversary in a fun and engaging way, while reminding them of our firm's core business areas."
Harper MacLeod was launched by Lorne Crerar and Rob McKenzie.
Gazetteer is earnestly swotting up on its knowledge of 1988 – as well as its putting skills – in an attempt to find out what happens if it completes the game. Free legal advice for life, maybe?
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US businessman Warren Buffett, commenting on the fallout of the subprime crisis