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David Scrimgeour: Beer, Bavaria and boosting Scots-German links

The beer was flowing, the pork knuckles crackling and the volume rising at the Augustiner Klosterwirt in the shadow of Munich’s cathedral. The occasion was a get-together with local Scots on the first evening of last month’s Scottish trade mission to the Bavarian capital. Over the following three days, the 20 delegates experienced a series of meetings and events organised around the theme of “mobility”. The mission was hailed a success by the companies, so what did we learn and how can this be applied to help generate business with Germany?

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