SPFL strikes new international media rights deal with Infront

The Scottish Premier Football League has struck an international media rights deal with a Switzerland marketing agency.

Celtic captain Scott Brown with the SPFL trophy during the Scottish Premiership launch at Hampden Park, Glasgow. Picture: Jeff Holmes

The agreement has been brokered with Infront.

Based in Switzerland, Infront will be in charge of creating new deals with overseas broadcasters to televise matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One, and Ladbrokes League Two, as well as IRN-BRU Cup and Betfred Cup ties.

The SPFL wants to break into territories where there is an interest in Scottish football, but there has not previously been any access to match coverage.

The move follows a broadcast deal with MP and Silva being terminated five years into its ten-year term.

SPFL chief executive Neil Doncaster said: “Infront are a highly respected and experienced global rights agency.

“They emerged from a number of different companies each of which was keen to represent us overseas.

“We will be working with Infront over the coming weeks to agree deals in those territories where SPFL football is not currently shown.”

Infront senior football vice-president Stephan Herth said: “Infront has a long and successful history within the football industry and we are delighted to begin working with the SPFL to bring matches to fans of Scottish football around the world.

“The SPFL has its own unique legacy.

“As the second oldest league in the world, it has welcomed many top players and managers over the past few decades. That history will almost certainly be added to in the next seasons.

“Infront looks forward to building on that legacy and taking the league to a new level on the international stage during that time.”