

The 26-year-old has applied to trademark the name for a number of goods including cycling clothing, cycle bags and footwear. His application also covers beanie hats, balaclavas, jeans, wallets, luggage, travel bags and even pants.
Trademark specialist lawyer Michael Waggett has been hired to deal with the application to the UK Intellectual Property Office. It is thought the move is also to fend off imitators from selling unofficial merchandise.
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Hide AdMacAskill, who is originally from the Isle of Skye, initially turned down lucrative offers to show off his stunts because he said he didn’t want to be famous.