It is a day all about showing your feelings for those you love – but all too often it can become a fraught search for that perfect gift, that ideal card, or just the right bunch of flowers.
But whether you’re picking up something for a new beau or trying to get the ideal gift for a long-term partner, there’s no need to panic, with a huge range of inspired presents available at shops across the Capital.
Whether it’s a sparkling charm for the lucky lady in your life, or some eye-catching cufflinks for that special man, jewellery is always a Valentine’s favourite and needn’t mean breaking the bank.
Champagne chocolates are sweet enough to melt the heart of even a hardened Valentine’s cynic, while smaller gifts such as heart-shaped cookie cutters, a small pot of lip-balm or a cheeky apron for a man who loves to cook, are guaranteed to raise a smile.
And if you’re looking for something a little more usual, why not try Florentyna Soap Roses from Marks & Spencer, or even a hot-water bottle covered in love-hearts to help keep your special person warm through the long winter nights.
So whatever you’re after, and whoever you’re buying for, the Capital is sure to have something that will help you show them just how much you care.
1: Heart Cookie Cutters, £4, Paperchase.
2: Izola Shoe Brush, £25, John Lewis
3: Magical Charm Collection: Love Apple Pendant, £125, Lily Blanche
4: Vintage rose hot water bottle, £10, Paperchase
5: Licence to Grill apron, £8, George
6: Vitality Bracelet Pink Opal, £115, by Eastern Mystic at Boticca.com
7: Pearl Heart Collection Midnight: earrings, £25, Lily Blanche
8: Charbonnel et Walker pink truffles. £15, House of Fraser
9: Born Lippy Strawberry lip balm, £2, Body Shop
10: Florentyna Soap Roses, £5, Marks & Spencer
11: Pearl Heart Collection Midnight: Bracelet, £60, Lily Blanche
12: Cufflink and tie slide gift set, £30, John Lewis