The vast region has long been celebrated for its rugged landscapes, unspoiled coastlines and strong outdoor and wildlife links, and the new video produced by the national tourism organisation brings these locations to life and lifts the lid on what makes the Highlands a unique and memorable destination.
The film and eBook which is broken down into five sections - ‘see’, ‘feel’, ‘meet’, ‘do’ and ‘eat’ - will be used by VisitScotland to encourage people to ‘Discover Your Hidden Highlands’ and will be promoted across its global digital channels, to encourage people to visit this spring.
To ensure both seasonal and geographical spread, the online interactive eBook immerses the viewer in the hidden gems of the Highlands - off the beaten track adventures, surprising experiences in unusual places, quirky seasonal events and remote, seldom-visited wild places.
Hidden gems and Highland locations featured include: Inverness Botanic Gardens; Kinloch Castle, Isle of Rum, Lochaber; Neolithic mysteries in Caithness; kayaking on the Isle of Skye; Groove Cairngorms; The Wild Lochaber Festival; Coire Mhic Fhearchair and the Gille Brighde Restaurant, Wester Ross; Portmahomack in Easter Ross; and, Nairn Beach.
The eBook promotes a range of outdoor activities as well as highlighting the unique culinary offering of the Highlands, including local seafood, sweet treats and Highland home cooking.
The eBook and film will be promoted as part of a major regional marketing campaign through digital media channels, including Facebook, Instagram, Taboola and TrueView.
Scott Armstrong, VisitScotland regional partnerships director, said: “This latest eBook and film builds of the success of VisitScotland’s Spirit of Scotland global campaign and #ScotSpirit social movement which aims to raise the profile and reputation of the region as an outstanding place to visit, and to invest, live and work in.
“What better way to show off the best of what the Highlands has to offer than in an eBook and film like this? This is an additional asset for VisitScotland to promote the region and its hidden gems to visitors at home and further afield.
“It brings to life what visitors can experience on a trip to the region and we hope it will encourage people to share their own experience on our online iKnow community and entice others to discover the magic of the region for themselves.”
Colin Simpson, Highland Council’s Principal Tourism & Film Officer said: “Highland Council is delighted to again be supporting VisitScotland’s additional marketing activity for the Highlands. In particular I’m delighted to see some of the Highland’s hidden gems given a level of prominence they don’t often get.
“The use of new digital technologies is also allowing the visitor to immerse themselves in the Highlands even before they arrive giving them a much better understanding of what the area really has to offer which, in turn, should allow them to get the most out of their visit.”
For more information, visit www.visitscotland.com/highlands