Yesterday's top of the table clash between Manchester United and Chelsea was broadcast live by Sky in 3D in more than 1,000 pubs.
Thousands of drinkers donned 3D glasses to watch the match on specially adapted TV screens.
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Hide AdBefore watching his team lose to Chelsea, Tom Murphy, 49, a former Old Trafford season ticket holder, said: "I think it's fantastic, just amazing, the next best thing to being at the match.
Sky expects more pubs and clubs to sign up to get the 3D service, but do not have the rights to broadcast the World Cup in this format in the summer.