The original reality television show is back on screeens this week - and here's who looks most likely to be the last celebrity standing in the Big Brother house.
The lineup for this year's Celebrity Big Brother has been announced, with a relative of royalty, an X Factor judge (or two), actresses, presenters and reality television regulars all taking part.
The action will start on STV on Monday, March 4, at 9pm.
A dozen famous faces will be facing regular eviction votes, with rumoured guest housemates (who will pop by for a few days rather than the full competition) rumoured to include Katie Price and Sharon Osbourne.
Here are all 12 celebs hoping to last until the end - and their odds of winning.
A dozen famous faces will be facing regular eviction votes, with rumoured guest housemates (who will pop by for a few days rather than the full competition) rumoured to include Katie Price and Sharon Osbourne.
5. Nikita Kuzmin
Strictly Come Dancing favourite Nikita Kuzmin, pictured with his most recent dance patner Layton Williams, is 8/1 to lift the Big Brother title. | Eamonn M. McCormack/Getty Images
Television presenter Zeze Millz found fame presenting her own series on YouTube and has gone on to appear in television shows including Unapolagetic and Young, Black and Right-Wing and Celeb Cooking School. She's 10/1 to win the 23rd series of Big Brother. | Getty Images
Musical theatre star Marisha Wallace is a regular on Broadway and London's West End in shows like Aladdin, Something Rotten, Dreamgirls and Hairspray. She's 12/1 to win the original reality television programme. | Getty Images for the National Lo