Price of Football survey: Hibs explain refusal to take part

Published on 19/10/2012 00:00

HIBERNIAN were the only club in Scotland which refused to participate in the annual Price of Football survey, which collated information on ticket prices and other matchday expenses from 166 teams in ten divisions across Britain.

Last night the only other club either north or south of the border which had not taken part in the BBC survey was Braintree Town, who play in the Conference National fifth tier of English football.

Initially Millwall, who play in the npower Championship, had also failed to provide figures but the information was later updated on the BBC website.

A statement released by Hibs said: “Hibernian declined to participate in the survey this year because the club believes the survey does not accurately explain or explore the breadth of the ticket offers currently available to the supporters of different clubs, nor does it examine the investment made by clubs in the facilities it offers supporters.”

The statement on the club’s website also drew attention to the broad range of pricing structures and ticket options available at Easter Road stadium.

“While media focus is often placed on the highest price entry point of £405 for a season ticket in the West and East stands, or £28 for an adult Category A walk-up ticket and £22 for an adult at all other Category B matches, little publicity is given to the wide range of ticket options on offer,” the statement said.

“The average price actually paid for a season ticket membership at Easter Road is £236.

“For season 2012-13, the ticket options included Hibs Kids season tickets for £60, disabled season tickets from £120 with carers priced at £120, and seniors from £140.

“Hibernian also offers discounted tickets to ‘futures’ – those aged 12-18 and including students – from £95.

“Walk-up prices for Category B matches have remained frozen for the fifth year in a row, while walk-up prices for Category A games have been frozen for the second year in a row.”

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