New sponsor for Scottish League Cup

The League Cup has been without a sponsor for three years. Picture: JP
The League Cup has been without a sponsor for three years. Picture: JP
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BBC Scotland is set to screen live both League Cup semi-finals and the competition will have a sponsor when the games go ahead at the end of January.

The SPFL is looking to maximise income from the first Old Firm clash in three years as well as the New Firm meeting between Dundee United and Aberdeen. Discussions will continue this week between the four clubs, the authorities, Police Scotland and the broadcaster.

One of the key areas will be pricing and it is certain that tickets will be considerably more expensive than last year’s deal of £20 for adults, £10 for U16s and £5 for U12s.

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Under the current broadcasting deal, the BBC is allowed to show one of the semi-finals, but it is expected they will pay extra in order to broadcast both games live on the weekend of 31 January and 1 February.

Talks are already underway over sponsorship of the two semi-finals and the 15 March final – all of which will be played at Hampden. This would only be a short-term deal for this season’s competition, although work is continuing to secure long- term backing for the tournament.

The League Cup has been without a sponsor for three years.

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