HIBERNIAN have launched a heritage partnership with Crabbie’s, in a deal that will see the drinks firm named as sponsors of the Famous Five stand.
Crabbie’s - who spent three years as the club’s main sponsor - have signed up for a further three years, during which time the Crabbie’s Museum, highlighting historical links between the brand, Hibs and Leith itself, will be set up.
The company will also continue brand ownership of the Behind the Goals supporters’ bar.
The firm’s logo will appear on the back of all first team kit, and Crabbie’s will also have exclusive rights to all stadium advertising sites within the Famous Five stand, as well as an activation programme that will include a number of supporter initiatives.
Chief Executive Leeann Dempster said: “The commercial team has worked closely with Crabbie’s to produce this creative and wide-ranging agreement that will further enhance the relationship between us in a way that will showcase our shared heritage and history.
“As well as both having our origins in Leith, Hibernian and Crabbie’s share a culture of innovation and have ambitious plans for the future, and we look forward to continuing our successful partnership in the coming years.”
Ron Young of Crabbie’s said “We are delighted that we are continuing our association with Hibernian Football Club for another three years. We hope that this heritage partnership demonstrates our real long term commitment to Hibernian Football Club.
“Crabbie’s is enormously proud of its roots in Leith and the back of shirt sponsorship, as well as The Famous Five Stand means something special to the brand.”