Celtic in top 40 of world’s richest football brands

Celtic have risen four places in football's 'rich list'. Picture: John Devlin

Celtic have risen four places in football's 'rich list'. Picture: John Devlin

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CELTIC have cemented their position as one of the world’s top 40 richest football brands, rising four places from 38th to 34th with a value of £79 million.

The Scottish champions are ahead of the likes of Roma, Wolfsburg, Valencia, Benfica and PSV Eindhoven, and are hot on the heels of Turkish side Fenerbahce and German outfit Stuttgart.

“We expect the Premier League to surpass the Bundesliga in commercial revenue terms and hence lead the world in all three key revenue categories from 2014/15”

Dan Jones

The Hoops, who were worth £55m in 2014, are the only Scottish club to feature in the list of 50 clubs.

But they are still some way behind the likes of newcomers Swansea, who enter the list at 27th with a value of £88.5m, and Stoke City, in at 26th with a value of £91.7m and up 15 places on last year.

Manchester United knock Bayern Munich off top spot and leapfrog Real Madrid to jump from third to first and in doing so, become the first ‘billion pound football club’.

The Old Trafford side are now worth £1.2bn - despite failing to land any silverware last season - while Bayern Munich are second with a value of £611m while Real Madrid lie third, worth £572m.

The rest of the top ten are Manchester City (£524 million), Chelsea (£521m), Barcelona (£507m), Arsenal (£461m), Liverpool (£378m), Paris Saint-Germain (£355m) and Tottenham (£236m).

There are just two clubs in the top 50 from outwith Europe. Brazilian sides Sao Paulo (£62m) and Corinthians (£51.9m) sit at 43rd and 38th respectively.

The English Premier League is the world’s richest division following record revenues and profits during the 2013/14 season, with clubs generating close to £3.3bn over the 12 months.

Dan Jones, of Deloitte’s Sports Business Group, told Sky Sports: “The impact of the Premier League’s broadcast deal is clear to see. Broadcast income increased by £569m in 2013/14, accounting for 78 percent of the overall growth in revenue in the Premier League.

“Continued growth in both commercial and match-day revenue helped Premier League clubs’ combined revenues reach £3.2bn, a staggering increase of £735m compared with the season before.

“In 2013/14, even the Premier League club receiving the least from domestic league broadcast distributions earned more from this source than all but five other European clubs.

“Following recent announcements of commercial deals for a host of the largest clubs, we expect the Premier League to surpass the Bundesliga in commercial revenue terms and hence lead the world in all three key revenue categories from 2014/15.”

Over the same time period, the Scottish Premiership experienced an eight per cent reduction in total revenues - a fall of £11m.

Celtic accounted for more than half the total revenue and total wage costs, and generated £64m in revenue.

The other 11 clubs in the Scottish top flight generated an average of about £6 million, according to the figures.

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