Does anyone really care what celebrities think about the referendum?
COMMENT: Academics Neil Blain, John Curtice and Chris Whatley give their assessment on the impact of celebrity endorsements on political campaigns.
A host of household names, from Lord of the Rings star Elijah Wood to Harry Potter author JK Rowling, have become involved in the debate in one form or another in recent weeks.
Barely a day goes by when there’s not another famous face giving a nod or a headshake to independence. Most recently Elijah Wood has come out for yes, while Daniel Radcliffe and veteran Scottish comic actor Stanley Baxter have both said no.
Days earlier it was JK Rowling and the Pope (both on the no side), while pro-independence actor Brian Cox was on the BBC’s Scotland 2014 programme last night restating his views.