Young people ignorant of processed meat cancer threat

Published on Sunday 18 July 2010 15:19

YOUNG people are the least likely to know that processed meats such as bacon and ham increase the risk of bowel cancer, a survey out today shows.

Just one in three (32 per cent) of those aged between 18 and 24 are aware of the link, according to the poll of more than 2,200 people for the World Cancer Research Fund (WCRF).

Awareness among those aged 45 to 54 stood at 41 per cent.

Scientists estimate about 3,800 bowel cancer cases could be prevented if everyone ate less than 70g of processed meat a week - the equivalent of about three rashers of bacon. The survey also found 56 per cent of people knew having a poor diet increases cancer risk, while 54 per cent knew being overweight puts them at risk.

Some 88 per cent were aware that smoking causes cancer.

Kate Mendoza, head of education for the WCRF, said: "We are concerned that awareness is so low and with processed meat, it seems the message is not getting through to young adults in particular.

"It is worrying it is so low in this age group because it is never too early for people to start thinking about lifestyle changes that can reduce their risk of developing cancer in this way. Cutting processed meats such as bacon and ham out of our diets is a good idea at any age.

"And if you do not want to give them up completely, you can still take a step in the right direction by viewing them as a special treat rather than part of your everyday diet."