DCSIMG

Wowcracy, the crowd-sourcing fashion phenomenon

A selection of frock coats made from Harris Tweed, Moroccan silks, velvet and lace. Picture: David Stanton

A selection of frock coats made from Harris Tweed, Moroccan silks, velvet and lace. Picture: David Stanton

  • by Ruth Walker
 

THIS autumn we’re not talking about leather and plaid, the deep V-neck or the revival of the round shoulder – though, for the record, these are some of the biggest trends you’ll see come September. But, no, the biggest story to hit fashion in years is less about the catwalk, more about crowd funding.

 

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