Which Scots football club is best on social media?

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What happens on the pitch may be the most important measurement of a football team’s success, but maintaining a strong social media presence can also benefit any club.

Social media has allowed fans and followers to be able to share facts and opinions, express adoration and just let off some steam all in the name of the their favourite club.

But which football team has had the most success in the new age of social media? Taking into account Twitter and Facebook followers and how often the team has been talked about within the past 30 days, we take a look at ten teams to see who is most successful off the pitch.

Celtic

Twitter following: 298k

Member since: June 2008

Facebook likes: 1,391,828

Twitter mentions in the last 30 days: 3,724

Most popular Tweet within the past year: “@celticfc

#Celtic les desea un feliz día de la independencia ¡Viva México!”

Rangers

Twitter following: 197k

Member since: June 2011

Facebook likes: 499,982

Twitter mentions in the last 30 days: 3,148

Most popular Tweet within the past year: “@RangersFC: Mark Warburton has today been confirmed as the manager of @RangersFC”

Aberdeen

Twitter following: 46.6k

Member since: July 2011

Facebook likes: 70,091

Twitter mentions in the last 30 days: 746

Most popular Tweet within the past year: “@AberdeenFC

FULL TIME! Aberdeen 2 Celtic 1 | The Dons make history!!!!!! #DonsLIVE”

Hearts

Twitter followers: 42.2k

Member since: January 2009

Facebook likes: 26,242

Twitter mentions in the last 30 days: 1,038

Most popular Tweet within the past year: “@JamTarts

Your new captain for season 2015/16...Alim Ozturk!”

Hibernian

Twitter followers: 31.5k

Member since: November 2011

Facebook likes: 46,031

Twitter mentions in the last 30 days: 175

Most popular Tweet within the past year: @HibsOfficial

.@ThistleTweet https://twitter.com/HibsOfficial/status/613006749050781696

Dundee United

Twitter following: 28.6k

Member since: March 2009

Facebook likes: 15,806

Twitter mentions in the last 30 days: 108

Most popular Tweet within the past year: “@dundeeunitedfc

A minutes silence will be held before Saturday’s game v Kilmarnock to pay respect to one of our own -Ralph Milne.”

Dundee

Twitter following: 20.4k

Member since: April 2009

Facebook likes: 6,633

Twitter mentions in the last 30 days: 894

Most popular Tweet within the past year: “@dundeefconline

Gary Harkins and Jim McAlister celebration earlier today #rkoouttanowhere #thedee http://vine.co/v/ObqdVLU9bpe”

Motherwell

Twitter following: 19.8k

Member since: March 2009

Facebook likes: 21,124

Twitter mentions in the last 30 days: 311

Most popular Tweet within the past year: “@MotherwellFC

MOTHERWELL REMAIN IN THE PREMIERSHIP!”

St Mirren

Twitter following: 14k

Member since: July 2010

Facebook likes: 14,143

Twitter mentions in the last 30 days: 80

Most popular Tweet within the past year: “@saintmirrenfc

Jamie Langfield has signed 2 year deal as player/coach to become Ian Murray’s latest addition.”

East Fife

Twitter following: 6,671

Member since: August 2009

Facebook likes: 2,984

Twitter mentions in the last 30 days: 12

Most popular Tweet within the past year: “@EastFifeFC

Congratulations to @JamTarts on clinching the SPFL Championship”