'You're not fired,' BBC assures Sugar
SIR Alan Sugar will continue on The Apprentice, after the BBC decided his new role as a government adviser would "not compromise the BBC's impartiality", the corporation said.
Questions had been raised about whether his new "enterprise tsar" role could breach the corporation's impartiality rules during a general election campaign. Sir Alan, 62, who will take a seat in the House of Lords after Gordon Brown's Cabinet reshuffle earlier this month, said that he was glad about the decision.
It is understood the BBC decided that, in his advisory role, Sir Alan was not obliged to endorse or promote government policy.
The fact that he would not be doing any sort of campaigning on air was also a key factor in the BBC's decision, and he would not have to take the government whip in the House of Lords.
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