GADGET fever showed no sign of abating across the UK yesterday as customers continued to queue to snap up the new Apple iPhone.
The gadget went on sale in the UK on Friday evening costing 269, however the contract deal a user must sign up to buy it will means it cost about 900 over 18 months.
At the height of the frenzy on Friday night, iPhones were flying off the shelves at the rate of 4.2 per second.
A spokesman for O2, the network which has the exclusive deal to sell the iPhone in the UK, said yesterday: "We don't have any official collated figures yet, but what we can say is that the sales are more than exceeding our expectations, and our expectations were pretty high.
"We have never had people queue like this to buy a mobile phone before."
The 269 iPhone - which includes a mobile phone, an iPod MP3-player, a camera and a web browser - sold one million units in 74 days after going on sale in the United States. The rapturous reception led to the gadget being dubbed the "Jesus Phone".
The device has divided those who would cheerfully refer to themselves as "geeks". While the cool design and advanced touch screen has wowed reviewers, critics have pointed out that many other phones have better cameras, faster internet surfing speeds, and more extra features, all for less cash.