Supermarket price wars
Sainsbury’s has pledged to match thousands of prices at rivals Tesco and Asda, as the price war between the UK’s leading supermarkets intensifies.
The “Brand Match” promotion starts on Wednesday and comes two weeks after Tesco launched a £500 million “Big Price Drop” that cut the prices on 3,000 lines, including milk, bread, fruit and vegetables.
Sainsbury’s has installed a price comparison system at tills to calculate the price of branded goods against rivals’ brands
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Sunday 27 May 2012
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