ANN Summers, the sex toys and lingerie chain, today won its High Court bid to overturn a ban on its adverts for staff in Government job centres.
At a recent hearing, lawyers for the highly successful company protested at the unfairness of being singled out while competitors such as Selfridges and Liberty had sex toys "selling like hot cakes", with no suggestion that their advertisements should be banned.
Company lawyers argued that the ban was "unlawful, unfair and illogical" as the company was engaged in a legitimate business in high streets and shopping centres up and down the country.
Mr Justice Newman was told there were now 82 retail outlets stocking lingerie, sex toys and novelties, as well as a mail order business and a gross sales forecast for this year of 110 million.
Justice Newman also quashed the wider policy under which the ban was imposed on the grounds it was "unlawful and irrational".