Online advertising higher than TV for the first time
ADVERTISING spending on the internet has overtaken television expenditure in the UK for the first time, according to a report today.
A record 1.75 billion – nearly a quarter of the total ad market – was spent online in the first half of this year, compared with 1.64bn for TV, the study said.
It is thought that the UK is the world's first major economy to pass the media milestone.
Internet spending grew by 4.6 per cent and now makes up 23.5 per cent of the market.
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Monday 20 February 2012
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