Oh no! Churchill dog breaks advertising rules

Published on Wednesday 22 August 2007 01:01

HAS Churchill's nodding dog been found guilty of breaking advertising rules? Oh Yes.

And will it now have to ditch at least one TV and two radio ads as a result? Oh Yes.

The insurance giant was yesterday rapped by broadcast watchdogs after it failed to offer cheaper quotes to customers despite claiming to do so in its ads. In the ads, both on radio and TV, a talking dog answers "oh yes" to questions from the public, including those who ask if it can beat their renewal quotes from rival companies.

But it seems sometimes the answer should be "oh maybe" according to watchdogs who upheld seven complaints from customers who felt they had not been made the kind of offers promised in the commercials.

Churchill said the price guarantee was "subject to normal underwriting criteria" and future ads will carry wording explaining there would be terms and conditions attached to offers.