Former DJ Brookes in IKEA radio deal
A MEDIA company run by former Radio One DJ Bruno Brookes has won a three-year contract to run an in-house radio station for the home furnishing chain IKEA.
Launched last year, the station - called IKEA Live - will become a permanent fixture at the Swedish company's 14 British stores, including sites in Edinburgh and Glasgow, and will also be rolled out to new stores.
It plays a mix of soothing music and store promotions and runs during shop hours. There will also be an overnight service for staff on the late shift.
The IKEA deal is the latest big retail contract for Brookes' company, Immedia Broadcasting, which supplies in-store TV and radio services to high-street names such as Top Shop, HSBC, Top Man and Lloydspharmacy.
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