Discovery city goes one better

Published on Thursday 25 June 2009 00:13

DUNDEE has recruited a group of "celebrity ambassadors", including Lorraine Kelly and Brian Cox, to promote the city through its new slogan 'One City, Many Discoveries'.

The 'City of Discovery' message – which was first used more than two decades ago – is being replaced with the slogan and a logo based on a spark.

Helping to illuminate key discoveries about the city, the "ambassadors" are high-profile individuals who reveal the stories they believe show how Dundee became what it is.

Among those signed up are Hollywood actor Brian Cox, scientist Sir Philip Cohen, television presenter and journalist Lorraine Kelly, gaming entrepreneur Chris van der Kuyl and musician and composer Ged Grimes.

They have urged other residents to become involved by contributing their own personal stories and discoveries about the city.

Councillor Will Dawson, economic development convener said: "While Dundee has been linked with the notion of 'discovery' for many years, there is still much more to the city than many people know.

"Our new One City, Many Discoveries campaign builds on our heritage and, fittingly as we move forward with our ambitious waterfront development, represents the next exciting chapter in Dundee's story."