Colour purple ruled Dairy Milk's own

Published on 02/10/2012 03:33

CHOCOLATE-MAKER Cadbury has won a part victory in a High Court dispute with rival Nestlé about purple packaging.

Judge Colin Birss dismissed the main part of an appeal by Nestlé after Cadbury successfully applied to register the colour purple “as a trade mark for chocolate”.

But he concluded that Cadbury’s purple trade mark should apply only to packaging for some types of milk chocolate and drinking chocolate. Judge Birss published a written ruling yesterday after a hearing in London in May. He heard that Dairy Milk had been wrapped in purple since 1914.