Ipads and other electronics have helped department store chain John Lewis start its run-up to Christmas with festive cheer.
With Christmas six weeks away, John Lewis department stores saw sales in the week to 10 November increase 11.4 per cent on the same week last year, to £85 million.
The chain reported particularly strong figures from the electronics and home technology department, which were up 29 per cent on last year.
The new iPad, iPad mini and “app toys” – gadgets designed to work with mobile phone apps – led sales, giving a strong indication of the gift trend this Christmas.
The chain also saw strong sales of beds, fitted carpets and curtains, in a sign that customers are getting their homes ready for entertaining.
Nat Wakely, director of selling operations, said: “It shows that our customers are thinking seriously about Christmas and coming into our shops to find all they need for entertaining family and friends, and for finding the perfect gift.”
The trading comes as the department store launched its latest Christmas television advertising campaign, with eight million X Factor viewers seeing it in a prime slot last night.