Cereal ads to show the larger lady

Published on 15/06/2012 00:25

Special K is using “plus-sized real women” in its advertising to encourage a more positive attitude to bigger body sizes.

A group of women with a body mass index (BMI) of up to 29 will be used in the advert.

A BMI of 25 to 29.9 is considered overweight.

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Cereal ads to show the larger lady

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