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Car firm's environmental credentials are misleading

A LUXURY car manufacturer's environmental claims misled the public, the Advertising Standards Authority ruled today.

The Lexus poster and national newspaper adverts also portrayed speed in a way that might have encouraged motorists to drive irresponsibly, according to the watchdog.

It relates to a campaign for the Lexus RX400h hybrid, which was headlined: "Put your carbon foot down". It showed an image of the car with its wheels moving against a blurred background.


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Saturday 18 February 2012

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