Cadbury put Easter eggs on sale despite risk of salmonella

Published on 26/06/2006 01:20

CADBURY bosses are under fire for allowing Easter eggs go on sale to children - despite knowing of a possible salmonella risk.

Dr Lyndon Simkin, a brand marketing expert at Warwick University, labelled the sales decision "strange". He warned the Birmingham firm would have to change its policies for handling future scares.

The Bournville-based confectioner announced on Friday that it was taking a million chocolate bars off shop shelves, as they had potentially been exposed to salmonella in January. But the company only informed the Food Standards Agency (FSA) about the scare on Wednesday - months after the Easter egg sales peak.

The FSA said there had been a sharp rise in the number of salmonella cases this year, although it is too early to say if they are linked to Cadbury products.