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Birds Eye to cull the gull

FROZEN food brand Birds Eye is scrapping its famous gull-shaped logo, it was reported today.

Parent company Unilever is replacing the bird design with a new eye-shaped logo as part of the biggest overhaul of the brand since it first hit the British freezer market in 1938.

The first products carrying the new logo are set to appear in April.

Jerry Wright, brand director for Birds Eye, said: "You muck about with the old logo at your peril. You have to have something better in place but we believe we have that."

 
 
 

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