Big Brother's first task – get an audience
THE new series of Big Brother launched with less than half the audience of last year's celebrity version.
Big Brother: Celebrity Hijack had a combined total of 3.4 million viewers on Channel 4 and E4 on Thursday night.
Celebrity Big Brother, with Jade Goody and Shilpa Shetty, opened with 7.1 million viewers on Channel 4 alone last year.
As a result of the race row that overshadowed that series, Channel 4 bosses decided to replace it this year with the Celebrity Hijack format.
Famous faces are taking over the role of Big Brother, while the housemates were chosen for their intelligence and talent.
They include John Loughton, the Scottish Youth Parliament chairman, who is favourite to win the 50,000 prize.
Ladbrokes have slashed his odds of winning from 8/1 to 2/1.
Email to a friend
Print this page- Family mourn death of Glasgow ‘fight’ schoolboy
- Rangers takeover: Duff & Phelps threaten legal action against BBC
- Today’s youth not fit to be employed, says car firm Arnold Clark
- Rangers administration: Fans fear Duff & Phelps claims could scare off Green
- Rangers takeover: triple penalty punishment enough, says Johnston
- Alistair Darling leads ‘No to independence’ fight over tea and biscuits
- Scottish independence: SNP flip-flops over Nato
- Scottish Independence: SNP ‘won’t be Yes campaign’s only voice’
- Scottish independence: Alex Salmond’s pledge to sign up 1m voters
- Today’s youth not fit to be employed, says car firm Arnold Clark
Looking for...
Featured advertisers
Jobs
Search for a job
Motors
Search for a car
Property
Search for a house
Weather for Edinburgh
Sunday 27 May 2012
Today
Sunny
Temperature: 10 C to 22 C
Wind Speed: 12 mph
Wind direction: North east
Tomorrow
Sunny
Temperature: 9 C to 21 C
Wind Speed: 12 mph
Wind direction: North east
