Drivers warned to think about bikers

Published on 11/03/2013 01:05

A £1.3 million government safety campaign urging drivers to think of the biker beneath the helmet has been launched.

Part of the THINK! initiative, the campaign coincides with an expected increase in motorcycling as daylight hours lengthen.

Launching the campaign, road safety minister Stephen Hammond said: “Motorcyclists account for just 1 per cent of traffic but 19 per cent of deaths on Britain’s roads.”