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Aberdeen airport signals growth ambition as ‘International’ rebranding announced

Aberdeen Airport will be rebranded as 'Aberdeen International'. Picture: Colin Rennie

Aberdeen Airport will be rebranded as 'Aberdeen International'. Picture: Colin Rennie

  • by FRANK URQUHART
 

ABERDEEN Airport is to be rebranded as ‘Aberdeen International’ as part of a drive to develop links between the north east’s main airline hub and destinations outside the UK.

• Aberdeen Airport to rebrand as ‘Aberdeen International’

• Airport name-change signals intentions to expand

Derek Provan, the airport’s managing director, today announced that the word “International” had been incorporated in the registered name of the company following the decision of parent group, the British Airports Authority, to allow individual BAA airports to operate more independently.

The airport has already unveiled plans for a 20-year £100 million redevelopment programme which includes proposals for a possible runway extension and a major refurbishment of the terminal building to help meet a predicted 40 per cent increase in annual passenger numbers to more than five million by 2040. Aberdeen was the fastest growing airport in the UK last year.

Mr Provan said at the new branding launch: “This is an exciting time for the airport and for our customers. This launch, and the prominent place that this will take on the front of the building, sends a strong message to our passengers and the wider community of our intentions to continue to grow Aberdeen as an international airport.

“We have formally introduced the word ‘International’ into the registered name of the company, and will wear this with pride as a driver of our aspirations. We have been successful in recent years in introducing new international routes to Aberdeen, and will continue to strive to do so. This launch signals our intentions in a bold public manner.”

Jan Emery, the airport’s marketing manager, explained: “In Autumn 2012, the name ‘BAA’ was formally dropped by our parent company, allowing each of the airports in the group to operate in a more stand-alone manner. The team here took that opportunity to adopt a new name-style which more closely reflects the intentions and on-going strategy of the business.”

An airport spokeswoman added: “A programme has begun to install the new name across all aspects of the business. This is set to take a number of months. The change also involves the introduction of a fresh and strong new colour scheme.”

 

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