Tourist chiefs widen net
WE HAVE the history, the scenery, the culture - even the Loch Ness Monster. All we need now is to win the Google wars.
Scottish tourism chiefs are offering IT experts 300,000, over three years, to get the country to the top of internet searches.
Search engines such as Google and Yahoo! use a complex series of mathematical equations to figure out which internet sites should be ranked highest in their lists. In addition to scanning the words on a web page, they also analyse how many other relevant sites are connected to the page.
Chris Lynch, of VisitScotland, said: "Our aim is to get the best possible position for our pages and information. If you're not on the first couple of (ranking) pages you will not be chosen."
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Wednesday 15 February 2012
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