Time running out for builders

Published on Saturday 11 July 2009 11:49

AN AWARD-WINNING construction company has been reported to the advertising watchdog for telling potential home-owners Dunfermline to was just 15 minutes from Edinburgh.

Redrow's advert is being investigated by the Advertising Standards Authority for trying to cut the travelling time from the Fife town to the Capital.

The line was spotted in a recent brochure by an irate commuter who claimed the only way to make the journey in that time would be to make the trip "in a helicopter".

The man, who did not want to be named, said: "How can you get to the centre of Edinburgh in that time? It takes that long to get to Inverkeithing train station just a couple of miles away.

A spokesperson for the Advertising Standards Authority said: "This case is being informally investigated, but until we get through the full process we can't comment beyond that."

A spokesperson for Redrow said: "This was a genuine mistake and as soon as we were alerted all the relevant literature was removed without delay."