Firm targets US investors

Published on 12/09/2012 12:00

A CITY firm behind an invention which warns when food is about to expire has won a coveted place on a trip to meet some of the most influential investors in the US.

UWI Label is one of 13 “clean tech” firms which won a prestigious Europe-wide competition to earn a place on the business tour of Boston, San Francisco and Washington DC.

Pete Higgins, UWI Label inventor, said he was thrilled to be among the most exciting innovators in Europe chosen to be part of the Climate-KIC USA Start Up Tour.

He added: “It’s a real coup for us to have won a place.”