A NEW tourism campaign aims to capitalise on the staging of the Ryder Cup and The Open Championship to make Scotland the world’s leading golf destination.
The new Driving Scotland Together strategy hopes to increase revenue raised from golf to £300 million by 2020.
The Ryder Cup is being held at Gleneagles in Perthshire next year and The Open will be played at St Andrews in 2015 and in Troon the following year.
The tourism campaign, which includes VisitScotland, EventScotland and the Scottish Golf Union, aims to promote and develop other courses and regions around the major events to encourage tourists who come for the big tournaments to return again.
Stewart Walker, chair of Golf Tourism Scotland, said: “There is no doubt that the golf tourism industry in Scotland already has the greatest collection of assets anywhere in the world as well as an enviable history and heritage in the game.”