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Retailers tune into Haiti charity single drive

RETAILERS such as Marks & Spencer, BHS and BP will stock the Helping Haiti charity single to boost the fundraising effort.

Alongside more traditional music outlets, the firms have come on board to sell the song, whose all-star line-up features figures such as Rod Stewart, Susan Boyle and Take That. The track – a cover of REM's Everybody Hurts – is released on Sunday.

House of Fraser and Oxfam and online sellers such as Argos.co.uk and Woolworths.co.uk, which do not normally sell singles, are also stocking the CD. The recording, masterminded by Simon Cowell, will also be sold by supermarkets and specialist music firms such as HMV and iTunes.

M&S chairman Sir Stuart Rose said: "The challenges faced by the people of Haiti in the wake of last month's devastating earthquake are enormous.

"We are proud to be stocking this record and will be donating all profits generated by its sale to the relief effort. We urge all our customers to buy a copy and in doing so help to rebuild the lives of thousands of people."

The track is predicted to be a huge seller. Gennaro Castaldo, of HMV, said: "We've seen a surge in demand for the Helping Haiti single online, where it's our No1 music pre-order, and you get a real sense that a groundswell of interest is building.

"Everybody Hurts could dominate the charts over the next few weeks and looks set to be one of the biggest releases of the past decade. Like everyone else, HMV will be donating profits from its sale."

The government has pledged to waive VAT on the single, which also features artists such as Mariah Carey, Jon Bon Jovi, Robbie Williams, Kylie Minogue and Leona Lewis.

 
 
 

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