ELECTRONIC billboards featuring pictures of missing Russian student Yulia Solodyankina will be seen by roughly half a million people in the Capital over the next fortnight.
The use of the two billboards outside Jenners and River Island on Princes Street has been donated free of charge by company ClearChannel, in an effort to aid the search for the University of Edinburgh student, who has now not been seen in over a fortnight.
Friend Louise McCloy, 28, who has been helping to coordinate the online campaign to find 22-year-old Yulia, said: “We were very touched that they offered us the space for free. Princes Street has among the highest footfall in the city.”
Louise, who lives in Marchmont, again stressed how Yulia’s loved ones are hoping for that one vital piece of information to emerge that will lead them to the missing student.
A Clear Channel spokesman said: “The Missing People campaign runs on outdoor advertising right across the UK and has led to 78 people being found in the last twelve months. We hope that showing Yulia’s picture on our screens on Princes Street can support the huge efforts that the authorities and others are putting in to reuniting Yulia with her friends and family.”
We revealed last week how thousands of disposable coffee cups are to have the student’s details and picture emblazoned on them as part of the hunt to find her.
It has also emerged that Police Scotland have approached the charity Missing People, which provides a confidential way of passing on information or sightings of missing people, and asked them to publicise her disappearance on their website.
Yulia was last seen leaving The Wee Red Bar in Lady Lawson Street on Thursday June 6 at around 9pm. A woman believed to be Yulia was seen on CCTV walking past the Tesco Extra on Nicholson Street a short time later. On Friday afternoon Yulia sent routine messages through Facebook and by text, but has not been seen or heard from since.
Yulia speaks fluent English with a strong Russian accent, and is described as being of medium build, with long dark brown hair. She is about 5ft 6ins tall, and has a small mole on her left cheek. Her ears are pierced and she wears a number of rings, in particular a distinctive thumb ring shaped like a small spoon.
When last seen Yulia was wearing a dark jacket, dark trousers, white trainers and carrying a large dark coloured rucksack which appeared to be full.
Friends of Yulia’s will also be gathering on The Mound tomorrow from 3pm to hand out flyers to passersby.