'Primani' effect hits supermarkets
SHOPPERS are transferring the so-called "Primani" phenomenon – mixing high street staples such as Primark with high-end fashion like Armani – to the supermarket, according to Sainsbury's.
It says sales of its low-cost, own-brand goods and its premium products are both growing strongly.
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Weather for Edinburgh
Tuesday 14 February 2012
Today
Cloudy
Temperature: 5 C to 9 C
Wind Speed: 18 mph
Wind direction: West
Tomorrow
Cloudy
Temperature: 6 C to 10 C
Wind Speed: 18 mph
Wind direction: West

