People Make Glasgow is replacing Glasgow: Scotland With Style as the city’s marketing slogan, it was announced today.
The city council consulted thousands of people via social media and a website asking people “what makes Glasgow great” as Glasgow gears up for the 2014 Commonwealth Games.
Leader Gordon Matheson said: “People Make Glasgow reflects the Glaswegian character. It’s bold, friendly, confident, and it evokes a real sense of pride.
“The people of Glasgow are at the heart of this brand. We have created something which presents a truly distinctive identity for the city and on behalf of Glasgow I would like to warmly thank all those who gave their ideas so generously.”
The council said more than 7,000 people visited the website to share their views and marketing experts interviewed more than 40 people from Glasgow’s private, public and academic sectors.
Contributers used words including real, smart, home, creative and bright to describe the city.
Mr Matheson said: “Glasgow is a warm, welcoming and genuinely friendly city, because the people are. We’re an ambitious, inventive and entrepreneurial city, because the people are.
“And we’re a down to earth, to the point, no nonsense city, because the people are. We work well together, we get things done and we make things happen.”
The council has earmaked £500,000 to promote the brand in the UK and across the world.
Glasgow Chamber of Commerce chief executive Stuart Patrick said: “On behalf of the business community, we warmly welcome the new brand. It’s fitting that it has been delivered with the help of the people of the city, as we couldn’t agree more that the main selling points for attracting business and investment are Glaswegians and their skills.
“Now our job is to go out and use the brand’s core message to sell Glasgow to the world.”