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The consequences of the revelation that a pseudonymous book was actually written by J K Rowling (your report, 18 July) show what frustrated 
authors like me have known for a long time: that it’s not the content of a book that matters, but who wrote it.

Publishers need profits and see established and well-known authors as profitable, no matter that the books they write may not intrinsically merit much attention.

Even Rowling’s first Harry Potter book was dismissed and only got published by

Steuart Campbell